Is it possible to get new patients for your dental clinic on Facebook? It certainly is. One of the keys may be to ensure you have a mobile friendly Facebook page, and website.
Optimize for Mobil Devices
According to Tech Crunch, 78% of all Facebook users in the US – Nearly 100 Million people access Facebook accounts using their cell phones or mobile devices at least once each month. Based on our own data, most of you access our website and Facebook page worldwide using a mobile device.
Tips to optimize your dental clinic’s mobile Facebook page:
- Make sure you review your Facebook page via your mobile device. This also goes for your website. This may sound obvious, but you’d be surprised how many people forget to do this. If you cannot easily navigate your pages, your potential patients will not be able to either. You want to make your pages as attractive as possible for your potential patients.
- Try to keep your best content near the top of your pages. Mobile users will not be able to view your full page all at once, so you’ll want to place your best content at the top of your pages for mobile users to see first. If you have a Facebook post that is particularly responsive, you can easily pin that post to the top of your page.
- Use attractive images. Images and video perform best on Facebook. You’ll want to use colorful attractive images in your posts. As a dental clinic, perhaps you should avoid the tendency of some to post images of inside patients’ mouths. This may not be the most attractive image available for potential patients.
Encourage Your Patients to Check in on Facebook When They Visit Your Clinic
When a patient checks-in on Facebook, the name of your dental clinic appears on the pages and mobile devices of their Facebook friends. This provides powerful word-of-mouth advertising and marketing for your clinic.
Stay in Contact With Your Patients
It never hurts to stay in contact with your patients to see how they are doing and get their opinions. One way you can do this is by asking them for their email address. You can also offer them reminders to visit your clinic again. I have always appreciated people and businesses that cared enough to ask my opinion.
Beware of Negative Posts
You want to be careful not to over-post or come across as annoying. You certainly do not want to come across as argumentative toward patients or potential patients. Hidden posts may hurt your page credibility. While you want to be responsive to every potential patient, there are times when some posts may require deleting.
These are just a few tips and techniques that can help your dental clinic get more patients using Facebook. The article is an adaptation from an article posted at Dentistrybusiness.com found here.